When giving the Penderyn store its refresh I wanted to make the design clean & minimal using the product as a key focal point to eluded to its quality.
Using Axure I produced the major journeys that a customer would take, from browsing products to a more direct sales and checkout flow. After completing the journeys I took the key pages and components into Photoshop to produce designs and a full style guide that the development team could build from.
