Project Overview
While working at Nomensa, we partnered with The Argyll Club, to translate a recent re-brand & positioning into a state of the art, high-end, digital experience that provided a competitive advantage by delivering a service & setting for executives to do business successfully.
Initially, a discovery phase was under taken where we facilitated workshops with key stakeholders from different areas of the business, to support the definition of user needs, an MVP solution, how it would support different roles within the business & a roadmap for future functionality.
User journeys supported the creation of the full product IA (MVP & future reqs) leading to the development of wireframes & prototypes that were tested with users, then iterated on, before moving into high-fidelity designs.
Key to this project was the successful delivery of an atomic design system & pattern library using a mobile-first approach to support consistent brand communication across the website & app, promoting reusability across the full digital estate.
